Bandwidth Throttling: What It Is And What You Can Do About It

The internet is full of web hosts proclaiming to offer unlimited bandwidth. While the bandwidth is unlimited, it is likely throttled. Let’s look at what bandwidth throttling is and how you can combat it.  

What is bandwidth throttling? 

Bandwidth throttling is the intentional slowing of internet service to a client by an Internet service provider (ISP) or web host. It is a reactive measure employed in communication networks to regulate network traffic and minimize bandwidth congestion and usage. 

As with most things in life, bandwidth is not free. Someone, an individual or organization, pays for the electricity, hardware, data center locations, cooling, security, and administrators for every packet sent.

These overhead charges can become very high, and to ensure that they don’t lose money from overheads, ISPs and server hosts will ‘throttle’ the bandwidth to limit their overheads and keep your usage to a minimum, denying you value and preventing you from making the most of an ‘unlimited bandwidth’ deal.

Throttling is a method to limit the flow of data to and from your account by lowering the speed at which information is being processed (also known as increasing the latency) after you’ve hit a certain usage limit. You may remember the days of unlimited data for your mobile device, only to find that once you hit a certain limit, your data slowed to a crawl. This shady practice has been mostly abandoned by mobile phone carriers, due to the negative press that it received. However, it is unfortunately still alive and well in web hosting today.  

Many users have been wooed by claims of unlimited bandwidth, only to find that once a benchmark of usage has been reached, their network speed has slowed considerably. This throttling can have detrimental consequences for businesses if it prevents key processes being performed towards the end of the month, when the limit is likely to be reached, as a result. In other words, ‘unmetered bandwidth’ doesn’t mean anything if it’s going to be throttled. 

When taking this issue into account, you must ask yourself, what is the point of choosing an ‘unlimited bandwidth’ web hosting provider, if you’ll experience unpredictable, severe latency spikes as a result? 

However, there’s an alternative way to ensure that your business always has a fast, steady connection, with all the bandwidth that you need; Unthrottled Unmetered Bandwidth.

The Better Alternative: Fast Speeds, Consistent Billing, and Unthrottled Bandwidth with THG Ingenuity Cloud Services

We know that some customers want to have a smooth, scalable network infrastructure that gives them all the space they’ll need to accommodate any rises in traffic with no disruptions to operations.

This is why we offer unthrottled, unlimited bandwidth, to ensure that customers can have all the bandwidth that they like, without ever having to worry about being slowed down

Say goodbye to slow, throttled bandwidth and outrageous bandwidth overage fees. With THG ICS, our products and services are completely transparent. No hidden charges or fees; you pay for what you want, and you get everything you ask for, without restrictions.  

When you combine our superfast network with up to 40Gbps connectivity, you get low-latency throughput exactly where you need it. Combining this with our global data center footprint and cutting-edge network infrastructure, you can always ensure that your data will be close to anyone who needs it, with the assurance that we’ll never do anything to slow down your connections!

Permanent, Super Fast, Unthrottled Bandwidth, on all our package sizes  

Our bare metal servers come with a pre-set amount of bandwidth of your choice during solution configuration, based on the typical amounts that businesses will actually use every month, and all of them are unthrottled, to guarantee best-in-market service for all our clients, no matter how large their deals with us are.

At THG ICS, our customers can choose packages based on realistic usage to keep things cost-effective, with a guarantee that we will never throttle their bandwidth, giving them the best value for money. 

Typically, our bandwidth packages are available in 5TB, 20TB, 50TB, 100TB, and indeed limitless Unmetered bandwidth. However, we pride ourselves on going the extra mile to meet requirements, and we can customize any hosting solution with exactly as much unthrottled bandwidth as you need.

So if you start out small but want more over time, you can always get more very quickly, and with a written guarantee that we won’t throttle your bandwidth, you’re always getting the best value for your money!

Get Powerful, Fast, Cost-Effective Hosting Today

At THG ICS, we’re passionate about giving our customers the best value for their money, and we’re not afraid to show why we’re willing to go the extra mile to make our clients happy!

So, whether you need one or one thousand servers, contact us today to learn more about unthrottling your success and achieve your goals in record time.